Privacy Policy


At Adoptionplus your privacy is a priority for us. Confidentiality and protection of your information is a fundamental feature of our relationship with you.

This policy sets out Adoptionplus’ approach to protect and respect your privacy in line with UK Data Protection Regulations, and it explains how, when and why we collect personal information about people who contact us and use our website, and what we do with that information. 

Who are we?

Adoptionplus is a therapeutic Voluntary Adoption Agency. We provide a range of services to support adoptive families, special guardians, foster carers, birth parents and professionals. Adoptionplus collects personal data essentially to enable us to provide you with our services and comply with certain legal and regulatory obligations. Additionally, as an organisation with a keen interest in learning and national practice development, we also collect data to assist us in better understanding effective service provision.  Adoptionplus Ltd is a wholly owned subsidiary company of Barnardo’s. 

What data do we collect?

We collect most of this information directly from you, in person, by phone, mail, or online.  We collect information when you use one of our services (such as training, placement, therapy, birth relative counselling, therapeutic group programmes), or when you visit our website.  This information might include your name, address, email address, telephone contact numbers, and any other information about you that we might need to be helpful to you and to provide you with the service that you require.

How do we collect it?

When you contact us about one of our services we will record your details so that we can keep in contact in the way that you want, and try to provide you with the right service.  Other personal information will be gathered over time as we work with you in order that we can provide an effective service that meets your individual needs. As well as talking to you, we also use anonymous online questionnaires to obtain information with regards to service satisfaction. Additionally, if we are undertaking any therapeutic support we use a range of clinical evaluation measures to assist us in identifying your needs and assess whether at the end of our intervention, your needs have been met.

How is your information used?

We may use your information to do any of the following:

  • Provide you with support and the services that you have requested from us. 
  • Book you onto a training course that you have requested.
  • Provide you with information about our services that might be of interest to you.
  • Use anonymised information for carrying out research, analysis and profiling in order to improve our services and contribute to the improvement of adoption or therapeutic services nationally.
  • Comply with our legal obligations, policies and procedures.

In some instances we are required to hold some of your data for a length of time according to UK regulations, for example the Adoption Regulations.  We will regularly review the data we hold in order to ensure that we don’t keep your personal information any longer than is necessary to fulfil the purposes we collected it for. When holding your information is no longer necessary it will be securely and confidentially disposed of, or fully anonymised so that no information can be attributed to you.

Who has access to your information?

We will not sell or provide your information to any third parties for marketing purposes.

As part of providing you with the right service, we may need to share some of your information with other organisations for specific reasons.  Here is how third party arrangements like this might affect you:

  • People being assessed for approval as adopter - we will share your assessment reports which include personal information with our Adoptionplus Panel Medical Advisor, and other Adoption Panel Members in order that they can make a recommendation with regards to suitability to adopt.  During the matching process with potential children, we will share your assessment information with relevant local authorities.
  • Families using our Therapy Service – in discussion with you we will share information with your referring local authority in relation to the assessment and therapy that we have provided. Additionally, with your consent, we may share reports with your child’s school or other therapeutic services if you believe this could be helpful.
  • When you complete evaluation measures after therapeutic assessment or intervention; we collect information regarding clinical changes.
  • We access consultation and supervision with external specialist clinical consultants regarding our therapeutic work. We may share some of your personal information during consultations to ensure that our practice is of the highest quality.
  • Mindfulness, Nurturing Attachment Groups and Foundations for Attachment Groups - we may share attendance details of people who have attended these groups with the funding local authorities.
  • Birth Relative Counselling - we will share attendance details with referring local authorities but not information about the content of the counselling sessions unless there are safeguarding concerns.
  • Training Service attendees – we will share a list of attendees with Training providers.
  • We send out online anonymised satisfaction questionnaires with regards to a number of our services in order that we can ensure the quality of our provision.
  • The only other time a third party would have access to your information is where we are obliged by law to provide certain information, for example legal or safeguarding situations.

Your rights

Under the General Data Protection Regulation (GDPR), you have the following rights:

  1. The right to be informed
  2. The right of access
  3. The right to rectification
  4. The right to erasure
  5. The right to restrict processing
  6. The right to data portability
  7. The right to object
  8. Rights in relation to automated decision making and profiling.

How we look after your personal information

We take appropriate measures to keep your personal information secure, accurate and up to date and we aim to only keep it for as long as is necessary.  We do our best to protect any transmission of data over the internet through a range of security measures. 

Access to your information and making changes

Keeping your personal information up to date is important so we can be sure that it is accurate, and if you would like to review or update any of the personal information we hold (e.g. you move house or change your contact details) please let us know.  You can request access to your personal information (make “a subject access request”) to see details of the information we hold about you; you will need to do this in writing with proof of identity and allow 30 days for us to respond.


We sometimes send out information about training courses and conferences that we are running that might be of interest to you.  You can choose whether or not you receive this information and if you would like to be removed from our mailing list for training courses, you can call us on 01908 218251 or email our Training Service, Scott Casson-Rennie

Use of ‘Cookies’

Our website uses automated technologies including Google Analytics to collect information about the browsing actions of visitors to the site. This information is anonymised and helps us understand how people use our website so that we can make it more effective. 

When you visit our website you will be accepting the terms on which we hold and use your data, as set out within this policy.

Links to other websites

Our website may contain links to other websites run by other organisations which may have their own separate privacy policies, which we recommend you read.  We cannot be responsible for the privacy policies and practices of other websites and organisations.

Children aged under 16

For children aged under 16, we will ask the person with parental responsibility to give written consent for their child’s information to be held as described in this policy.  Once a child reaches 16 they may give their own consent. 

Review of this Policy

We will review this Policy from time to time and any changes will be available on our website.

If you have any questions or complaints about our Privacy Policy or practices please contact:

Joanne Alper, Director


Telephone :  01908 218251


Data Protection Officer

Barnardo’s Data Protection Officer, Martine King, can be contacted by email at:   or by phone: 020 8498 7055.


Last updated:  24 September 2021